Website Brief

Let's understand what your website needs to communicate.

This brief helps me understand your brand, your current digital presence and the gap between how your work feels in reality and how it is perceived online.

You do not need perfect answers. You need honest ones.

About you

Your name *

Brand / studio / business name

Website or current link

Instagram / social links

Email *

Where are you based?

About your brand

What do you do?

Who do you work with?

What kind of projects, clients or inquiries do you want to attract more of?

What should people feel when they discover your brand online?

What makes your brand different from others in your field?

Your current website

Do you already have a website?

Yes
No
Yes, but I want to redesign it
I have a temporary page or template

What feels wrong or incomplete about your current website?

What does your current website fail to communicate?

Where do you feel the biggest gap?

The site does not reflect the level of my work
The structure is unclear
The visual style feels too generic
The offer is not clear enough
The website does not create enough trust
The site feels outdated
The site does not attract the right clients
Other

If your website could finally feel right, what would change?

Website goal

What is the main goal of the new website?

Present my brand more clearly

Attract better-fit clients

Build trust before inquiry

Show my portfolio / work

Explain my services

Support premium positioning

Sell products or services

Prepare the brand for growth

Other

What action should visitors take after visiting the site?

Send an inquiry

Book a call

Fill in a form

Buy a product

View portfolio

Audience and perception

Who is the website for?

What does this person need to understand quickly?

What doubts or objections might they have before contacting you?

What would make them trust you faster?

Services / offer

What do you offer?

Which offer is the most important to communicate clearly?

Do you already have prices or packages?

Yes, public
Yes, but private
Not yet
I need help structuring this

How do people usually buy or book your service?

Visual direction

How should the website feel visually?

Calm

Editorial

Minimal

Premium

Warm

Artistic

Architectural

Contemporary

Soft

Bold

Precise

Atmospheric

Other

What should the website absolutely not feel like?

Do you have references you like?

Do you already have brand assets?

Logo

Brand colors

Fonts

Photos

Portfolio images

Copy / text

Brand guidelines

None yet

Content and materials

Which pages do you think you need?

Home

About

Services

Portfolio / Work

Case studies

Shop

Journal / Notes

Contact

Booking

Other

Do you already have website text?

Yes
Partly
No
I need help refining it

Do you already have professional images or portfolio materials?

Yes
Partly
No
I need visual direction

Is there anything important that must be included on the website?

Functionality

What functionality do you need?

Contact form

Booking form

Calendar integration

Newsletter signup

Multilingual website

E-commerce

Blog / journal

Portfolio filters

Downloads / PDF

Animations

Other

Do you need the website in more than one language?

No
English
Italian
Russian
Other

Do you already have a domain and hosting?

Yes
No
I need help with this

Timeline and budget

When would you like to launch the website?

Is there a specific deadline?

What budget range are you considering?

Under €1,000
€1,000–€2,000
€2,000–€4,000
€4,000+
I am not sure yet

Are you looking for:

Full website design
Website redesign
Strategic website audit
Visual direction before redesign
I am not sure yet

Final note

What made you feel that now is the right time to work on your website?

Is there anything else I should know before reviewing your request?

I agree to the processing of my data for the purpose of receiving a response to my inquiry.

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